In this article, I’ll go over three simple and inexpensive ways to promote your business, at least once the initial time commitment is made. Choose as many or as few of these as you choose; the most effective massage marketing techniques are the ones you really utilise. You just have to put in the effort, try different approaches, figure out what works, make any necessary adjustments, and keep going.
In this article, we will discuss marketing strategies such as networking, referrals, and social media.
Advertise to Your Friends and Family
No matter how long you’ve been in business, it’s always a good idea to let your existing network know about what you’re up to. Various people are thinking of getting a massage for the first time or reconnecting with their regular therapist as a result of the many changes that have occurred over the past two years. But because of their hectic schedules, some folks may require a gentle reminder or introduction to what it is that you do.
Here Are the Next Steps:
It’s a good idea to compile a list of local contacts. Consider your network of friends, family, coworkers, neighbours, acquaintances, and associates from various spheres of your life.
Create a short note or newsletter to explain yourself, your services, your ideal client, and the offer to work with you for individuals whose addresses you have.
To encourage readers to contact you or visit your website, you should include a call to action.
Seek Out Testimonials and Referrals
The power of word-of-mouth continues to thrive in the modern era, making referrals one of the most effective and cost-effective forms of advertising. Be patient if you’re a new therapist who doesn’t yet have a steady stream of referrals coming in. However, if even a single customer is satisfied with your services, you should ask them to spread the word about you.
Clients who send you new business could receive a discount or extra one-on-one time with you through a referral programme, the legality of which may depend on the laws in your state or province. (Visit your licencing policies.) In the absence of such evidence, you can always ask pleased customers for brief testimonials you can use (with their express permission) in promotional materials, outlining the reasons why they would recommend your business to others.
Also Read: Massage Therapist Self Care
So, let’s get this party started:
Create a plan for encouraging people to recommend your services. (You’ll receive a $10 credit or an extra 15 minutes for every client you refer.)
• Solicit referrals and positive reviews from contented customers.
• Get approval before using a customer’s words as a marketing tool.
Promotion Through Social Media
Meeting people where they’re at is an efficient method of communication. This concept is readily apparent in the abundance of commercials we are subjected to everywhere we go, from bus stops and billboards to park benches and convenience store checkout counters. Yet, it doesn’t matter where in the world your prospective customers live, you can bet that they have access to a mobile device, laptop, and at least one social networking app. If you put some thought into how you use them, they can help spread the word about your massage therapy practise.
It’s true that social media marketing doesn’t have to cost you anything, but if you’re the kind to get lost in the rabbit hole of time when you only intended to “make one fast post,” then it will. The same is true for marketing: if you don’t know exactly what you’re pushing, to whom, or how to fit in with the site’s criteria and algorithms, you may struggle to see any real results.
Here are some tips, though, if you’re serious about making free social media marketing work for your practise:
Use the social media platforms that both you and your target audience frequent. Instagram and Facebook are two common options, but you could also benefit from using YouTube, TikTok, LinkedIn, and others.
• Focus on establishing a connection with people, rather than just broadcasting upcoming openings or the current sale.
Make sure your social media posts accomplish one of these four goals: connecting, engaging, informing, or entertaining.
Keep up a consistent posting schedule of several times per week or more often if possible.
Take a moment to consider your words before you share them online!
• Make a separate account for your company on each social media site you plan to use. Don’t mix your personal and business social media accounts.